A sticky primer.

For makeup that sticks and never slips, you need the e.l.f. Cosmetics Power Grip Primer + Niacinamide. Thanks to its clear, sticky consistency, this face primer works to prepare the complexion for long-lasting makeup wear with a glowing, dewy finish. Working well with all skin tones, this primer features a 4% infusion of skin-loving niacinamide to help even out the skin tone and brighten dullness.

• Vegan
• Cruelty-free